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KMID : 1142620210130010013
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Korea Aging Friendly Industry Association
2021 Volume.13 No. 1 p.13 ~ p.27
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Analysis of trends in the Senior Industry: A Content Analysis of Newspaper Articles
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Kim Soo-Hyung
Kim Hyoung-Soo
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Abstract
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Objective : This study examines the trends of the senior industry through content analysis of newspaper articles, focusing on recognition and countermeasures, and derives future policy tasks of the senior industry in Korea.
Methods : This study analyzed 499 articles on senior industry published from 2005 to 2019 for 4 major daily newspapers, as well as content analysis on perceptions and countermeasures.
Results : It was confirmed through the frequency of articles that the proportion of interest in the senior industry is continuously increasing. In terms of industry classification, it is necessary to have interest in senior goods and housing, and in terms of activation, change in social perception of the senior industry, establishment of marketing strategies related to the senior industry, holding exhibitions, fostering experts, and utilizing the workforce of the elderly are necessary. In addition, as the demographic changes and social issues in the aspect of government policy arise, the number of articles suggesting countermeasures for the senior industry has been found to increase.
Conclusion : Based on the consideration of the analysis results, the policy tasks presented through this study are as follows. First, it is necessary to discover and foster leading companies by industry field to raise social awareness of the senior industry. Second, it is necessary to improve policies and systems related to the senior industry reflecting the atmosphere of the era of the 4th industrial revolution. Third, active marketing activities of individual industry units such as companies, institutions, and individuals leading the senior industry should be carried out. Lastly, it is necessary to cultivate experts in the field of the senior industry and utilize the skilled experience and skills of the elderly. As a limitation of this study, there is a part that is difficult to grasp as quantitative data on the perception of the senior industry and countermeasures, so a qualitative study should be conducted in the future.
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KEYWORD
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Senior industry, perception, countermeasures, content analysis
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